Strategic marketing consultant, fractional CMO, entrepreneur, and podcast host. Helping companies grow while developing a more positive work-life balance.
About - Eric Dickmann
An executive leader with over 30 years of experience in marketing, product development, and digital transformation, I've worked with large, global companies and small startups to develop and execute marketing strategies and bring innovative products to market.
The Five Echelon Group
Fractional CMO and Strategic Marketing Consulting Services for Small and Midsize Businesses
I am the Founder of the Five Echelon Group and a fractional CMO to multiple businesses. The Five Echelon Group provides strategic marketing consulting services for small and midsized businesses. Our goal is to help companies build a strong foundation for success by designing a marketing strategy that identifies target audiences, develops messaging that clearly communicates a brand’s value proposition, optimizes online channels for increased lead generation, and creates compelling content that highlights the company’s unique benefits and competitive differentiators.
Most Recent Corporate Position
Before founding The Five Echelon Group, I served as the Vice President of Marketing for small, SaaS technology company based in Tampa, Florida. As part of a marketing strategy to increase lead generation and brand awareness, I was responsible for the implementation of new marketing automation technologies. My team moved the company off Pardot and proprietary web technologies and onto HubSpot as the company’s marketing automation platform. Ancillary tools from salesforce.com, Uberflip, GetAccept, Sigstr, WordStream, Lucky Orange, Wistia, Twenty-Three, Terminus, AdRoll, and others were integrated into the marketing platform to create a demand generation engine.
Host of The Virtual CMO Podcast
The Virtual CMO podcast is a show for marketing professionals at small and midsized companies who are looking for strategies to grow their businesses. Each week, I focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences in running marketing programs. I discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. I talk with freelancers and agencies to learn how their services can help scale your team. And, I highlight real-world examples of marketing done right...and wrong.
Are you interested in booking Eric Dickmann on your podcast or speaking engagement?
Eric is a regular contributor to podcasts focused on marketing, business strategy, entrepreneurship, organizational culture, remote work and work-life balance.
Download his media one-sheet and request to book him on your podcast.
I spent 18 years at Redwood Shores, California, based Oracle Corporation through its acquisition of Siebel Systems. In my role as Senior Director of Marketing for the Financial Services Industry Business Unit, I managed a global team responsible for creating and executing demand generation programs to increase the visibility of Oracle solutions for the financial services industry. Employing a multi-faceted strategy, I increased market awareness and accelerated sales cycles using advertising, digital content, social media, web seminars, trade shows, executive events, sponsorships, and lead nurturing programs. I incorporated unique executive experiences to nurture customer relationships including the Financial Services Summit at Oracle OpenWorld, Team Oracle Air Shows, Oracle Racing, and the America’s Cup.
In 2009, I moved to Orlando, Florida and continue to call Central Florida home. I served on the Board of Directors at the Zebra Foundation for Youth, the Digital Marketing Advisory Board for the USF Muma College of Business and as the Race Director for the annual Zebra Run 5K. I'm a coffee drinker, outdoor enthusiast, and bourbon aficionado.
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