The Virtual CMO
A weekly podcast focusing on marketing strategies and tactics for professionals in small and midsize businesses
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The Virtual CMO podcast is a show for marketing professionals at small and midsized companies who are looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder / CMO of The Five Echelon Group, we focus on what it takes to build strategic marketing plans and execute successful campaigns.
The podcast features interviews with marketers and industry veterans who share their real-world experiences in running marketing programs. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong.
Join us each week for this lively conversation about marketing strategy with The Virtual CMO.
About the Host
Eric Dickmann is currently the Founder and Chief Marketing Officer (CMO) of the Five Echelon Group, which provides strategic marketing consulting services for small businesses. He also serves as a Virtual CMO to several companies and focuses on organizational culture, process improvement, and fostering growth while developing a more positive work-life balance.
Eric regularly appears on podcasts to discuss marketing strategy, entrepreneurship, product development, organizational culture, remote work, and work-life balance.
He lives in Orlando, Florida and previously served on the Board of Directors at the Zebra Foundation for Youth, the Digital Marketing Advisory Board for the USF Muma College of Business and as the Race Director for the annual Zebra Run 5K. Eric's a coffee drinker, outdoor enthusiast, and bourbon aficionado.
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