Running the Bases with Five Echelon Podcast Interview

by Eric Dickmann

August 24, 2020

Recently, I had the pleasure of being a guest on Running the Bases with Small Businesses hosted by Randy Rhode. I shared my experience surrounding the launch of , a little history of my time at Oracle Corporation, and how that experience motivated me to start my own consulting business. 


We also talked about “reducing customer friction” and how to reduce the processes and policies of a company in order to truly provide an exceptional customer experience. We explore this concept and what any small business leader can do to improve the experience for their customers and grow their business.

It’s a thought-provoking show as we explore customer interactions, growth in marketing and creating a work-life balance in our new world of pandemic careers.

Be sure to check it out!

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About the author

Eric Dickmann

Eric Dickmann is the founder of The Five Echelon Group, host of the weekly podcast - The Virtual CMO, and a CMO On Demand for a variety of small and midsize companies. An executive leader with over 30 years of experience in marketing, product development, and digital transformation, he has worked with large, global companies and small startups to develop and execute marketing strategies and bring innovative products to the market.